Facebook requires UK political ad buyers to disclose their identity and show who paid

How political ads will look after releasing new tools, on Facebook and Instagram.

LONDON (AP) — Facebook says any person who has a British political ad on the social media platform will now have to be identified to increase transparency and prevent false news.

Facebook said on Tuesday that we will require any British political advertisement to carry a disclaimer explaining who paid for it Other data on the ad buyers, such as the budget and number of people reached who are reached for seven years in a database that is accessible Public.

Facebook users can also report any undeclared ads for review. If deemed political, the company will remove them and add them to the database.

Facebook said in a blog post, Although legitimate organizations run the vast majority of ads on Facebook, we know there are bad people trying to misuse our program, And by getting people to examine who we believe will help prevent abuse.

Facebook said, "it's up against smart and well-funded adversaries who change tactics as we spot abuse, But he believes that increasing transparency is good for democracy and elections.